Canada Post’s Mail Manager service allows recipients to know when important pieces of mail are on their way to their mailbox.

Challenges

• Wanting higher engagement with app, other than tracking packages

• Keeping lettermail in mind in current market and new generation of Canadian consumers

• Better KPIs for direct mail marketing line of business

• Note: Most of Canada Post revenue is from parcel delivery and direct mail marketing

Focus Groups

• Gen Z

• Millennials

• Generation X and Boomers

My role:

• Working with marketing and UX design leads to 

• Contributing content strategy best practices for landing pages

• Using prior experiences in e-commerce (Walmart.ca, Sears.ca, Loblaws LC) to preparing copy for user tests, revisions and landing pages

• Working with Language Services, Translation and Communications for consistency in messaging